New kid on the block JaJah vows to overtake industry leader Skype within a year.
Technology darling Skype is facing stiff competition in the race to gain control of the potentially lucrative internet telephone call market.
This week, California-based telco JaJah will launch a service offering customers free local and international calls. Pitching their product as a simpler, safer and speedier solution, the nascent corporation claims that this is the first stage in a strategy designed to ultimately deliver zero-cost voice communications to all.
“We believe that basic telephony services should be secure, uncomplicated and free. They should incorporate the best aspects of the internet, mobile phones and landlines, and that is what we are beginning to offer customers across the UK,” says company founder Roman Scharf.
“We are doing for the telecoms industry what iTunes has done for the music business. Skype claims to have 1.5 million paying customers, but we will beat that in our first year.”
The JaJah service works using any existing telephone. Users log on to the service’s webpage, type in their own number then the number they want to call.
A few moments later, their own phone rings and, after a few seconds delay, the call is connected.
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